Repositioning a Central Florida Contractor Around the Work It Actually Wants

Earthscapes Unlimited needed the website to represent a much broader commercial operation than a traditional landscaping company.

The company now needs to communicate multiple related capabilities to general contractors, developers, municipalities, commercial property owners, and other project decision-makers.

The business had evolved beyond what its old website communicated. Different divisions also operate at different practical service radii, and the website needed to say so clearly. Current positioning includes civil work across approximately a 100-mile radius from Coleman, Florida; commercial landscape and irrigation across Central Florida; and commercial maintenance concentrated closer to the Coleman base.

• Civil site development
• Land clearing
• Excavation
• Earthwork and grading
• Underground utilities
• Stormwater
• Commercial landscaping
• Irrigation
• Lawn maintenance

• Stronger commercial positioning.
• “We Build What Others Build On” message.
• Clear division structure.
• Individual service pages.
• County/service-area content.
• Commercial buyer FAQs.
• Project content.
• Internal linking between services, geography, and projects.
• Dedicated Request a Bid path.
• Ability to submit project information.
• Ability to upload plans and bid documents.
• Bid due date and project information fields.
• Stronger qualification and trust information.
• Clear contact paths for general contractors and developers.
• More useful site-development terminology.
• Better alignment with commercial search intent.

Earthscapes Unlimited is currently in the early measurement phase following substantial website and search-structure improvements. AKR is monitoring indexing, impressions, queries, rankings, bid activity, and qualified inquiries as Google processes the expanded site.

This case study will be updated with Search Console data once there is a documented reporting period to publish.

• Indexing
• Impressions
• Queries
• Rankings
• Bid activity
• Qualified inquiries