Before I ever built a website, I spent twenty years fixing small businesses.
Bounce house rentals. Office towers in Chicago. Most of what's in between.
So when an owner tells me his phone is quiet, I don't start with the website. I start with the business.
A law practice in New Jersey
The site worked like a business card. Name, phone, nothing else. New Jersey puts hard restrictions on what an attorney can say in advertising, so most designers build the business card and walk away.
We built inside the rules instead of around them. Four to five leads a week now.
A cabinet company with no showroom
Beautiful work and nowhere to show it. Showroom space costs more than most small shops clear in a quarter.
So we built an AI virtual showroom instead. 111 clicks in the first 28 days.
A collision shop in Lakeland, Florida
Invisible. Outranked and outpositioned by bigger names in the same zip code.
About four leads a week now.
A telehealth clinic I built and still run
An agency quoted me $4,000 a month to market it. I built it myself instead. It's running 8 to 12 leads a day and bringing on 8 to 10 new patients a week.
When I tell you something works, it's because I'm using it on my own business.
What's actually different, and it isn't the design
Whoever builds most websites has never run a business. Never made payroll. Never had a slow February. Never had to decide whether to carry a tech through the winter.
They hand you a site and an invoice, and that's the relationship.
I've been on the other side of that desk for twenty years — auto repair, collision, HVAC, plumbing, electrical, landscaping. I know how your business makes money, so the recommendations keep coming after the site goes live. Pricing. What you're leading with. What's worth your time and what isn't.
The website is one piece of it.
What every site includes
A blog that feeds both traditional search and AI search, so you show up when someone asks ChatGPT who to call.
A podcast that puts your name in front of people who've never heard of you.
Live in seven days.
Naples, Florida
You'll get me on the phone. Same guy who builds the site.
If your website looks fine and your phone is quiet, that's not a design problem. Let's find out what it actually is.